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Indomie Searches for New Child Heroes as 2022 IIDA Begins

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Dufil Prima Foods Plc, makers of Nigeria’s number one noodles brand, Indomie Instant Noodles, has announced the nationwide field search exercise for the 2022 edition of its corporate social responsibility initiative: Indomie Independence Day Awards (IIDA) for young heroes of Nigeria. The search exercise signals the kickoff of the 14th Edition of the prestigious initiative that seeks to identify, recognize, celebrate, and reward the positive efforts of the Nigerian Child.

Children with a strong character from the ages of 15 years and below who have exhibited an act of bravery/heroism anywhere in Nigeria will have to be nominated by their parents, guardians, or a third party for this laudable initiative.

The field search exercise will run till the last week of August 2022.

Speaking about this year’s IIDA, the Head of Marketing, Indomie, Sukhman Kaur, said, “Over the last 13 years we have shown commitment as a company to continuously impact positively on the lives of our core consumers – children. We are back and excited to bring our youngsters the biggest award that inspires selflessness and patriotism. The 2022 Indomie Independence Day Award (IIDA) is dedicated to rewarding heroic feats recorded by the Nigerian child and you are invariably investing in the country’s future.”

“We broke grounds as one of the awards to encourage children who have shown courage in the face of challenges. We are ready to take our pioneer status to the next level with the return of IIDA to celebrate and reward the positive efforts displayed by these young heroes”. She added.

The Group Corporate Communications and Events Manager, Dufil Prima Foods Plc, Tope Ashiwaju, said the 2022 Indomie Independence Day Awards (IIDA) will mark the 14th edition of the award and three exceptional children will be awarded. The deserving winners will get one million Naira each in scholarships and other consolatory prizes.

Ashiwaju also stated that the search exercise would not be limited to the field search by Mark Analytics & Research Services Ltd and BanahGrace Research Agency alone, as other methods have been incorporated to ensure a more thorough search for the IIDA winner is done. Entries could be submitted online by going to the dedicated website: www.heroesofnigeria.com and the company’s social media platforms. Phone calls or WhatsApp messages can also be sent to 07014321209. According to Ashiwaju, these avenues are all geared towards receiving more entries from every nook and cranny of the country as Nigeria awaits who will be crowned the hero of the 14th edition of Indomie IIDA.

So far, IIDA has produced a total of 45 winners who were rewarded with scholarships worth several millions of naira. The award of scholarship grants has helped winners overcome certain financial constraints that may have adversely affected their educational pursuits and life goals.

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